Use computing thoughtfully
Choose models and infrastructure to fit the task. Consider energy, storage and repeated processing alongside usefulness.
Responsibility to EarthProgress should
Progress should
care for our planet.
Useful intelligence should help people while taking the resources it needs seriously. We want that responsibility to shape our choices from the beginning.
Small choices. Shared responsibility.
Care, put into practice.
These intentions will guide our work as it develops.
Make everyday work lighter
Use remote collaboration and digital documents where they serve people well and avoid unnecessary travel or material use.
Extend technology’s useful life
Consider repair, reuse and refurbishment before replacement, with responsible recycling when equipment reaches the end of its life.
Choose partners with care
Ask for clear evidence about environmental practices, sourcing and resource use when evaluating technology partners.
Measure before making claims
Use evidence to understand impact. Share what has been measured, the assumptions involved and what remains uncertain.
Keep people and nature in view
Consider the wider consequences of a technology choice, including access, community needs and the environment.
Honest about our starting pointIntentions today.
Intentions today.
Evidence as we grow.
These are the choices we intend to make, rather than a report of measured environmental performance. AI has a resource footprint; its value needs to be considered alongside that cost.
We will make claims about reductions, carbon neutrality or net zero only when there is evidence to support them.